Press Coverage Revamps Website For Better Customer Engagement

Press Release Rocket | In the Web | June 10, 2014, India's first and one of the largest e-commerce portals on safety, care, protection and health announced the launch of their new avatar, which goes live on June 11, 2015. which was originally launched in February 2013 has created a safety eco-system across India, promoting awareness on safety, prevention and care, besides making unique safety products and services available on its platform.

More details here

Senior Wipro executive exits to become entrepreneur, launches

KLKN-TV | In the Web | Nov 2014, India's first electronic and mobile commerce platform dedicated exclusively to safety products, made a formal announcement of its launch in New Delhi.'s new website comes with a new look and a significant enhancement to the checkout process and new shopping cart features giving consumers a much better shopping experience. Partha Sarathi Guha Patra (PSGP), former Senior Vice President & Head - Corporate Affairs at Wipro Limited, joined as Co-Founder & Director of Safetykart Retail Pvt Limited.

More details here, a niche e-commerce portal acquires Pee Safe brand

ErieTvNews | In the Web | April 2014, an e-commerce platform dedicated to safety products and services, acquires Pee Safe brand, a product categorized under "personal care & hygiene", from SRV Damage Prevention Pvt Ltd. At present, Pee Safe has two products viz. Pee Safe Toilet Seat Sanitization Spray and Pee Safe Multi Use Wet Wipes. Both these products under brand "Pee Safe" help promote personal hygiene in a smarter and effective way.

More details here

SafetyKart offer Free Child Identification in India

PressReleasePoint | In the Web | Nov 2014

The Child ID Kit is a set of cards for Child Identification. This provides law enforcement and parents with vital information of the child. In these set of cards, parents can fill in details like child's photograph, fingerprints, DOB, blood group, allergies and other important information.

More details here

Startup showcase:

IamWire | In the Web | April 2013

Launched in Feb 2013, is a NewDelhi based venture, a first of its kind in eretail of safety products. The founders, Vikas Bagaria, Sourav Bagaria and Harshal Agarwal believes that Indian mindset does't really prioritize safety like in west, and with their products, they tend to bring in a mindset shift towards leading a fearless life, a life of adventure, while at the same time ensuring safety of our loved ones and our investments wherever possible and minimizing our risks.

More details here