It was the dreadful night of December 16 2012. Following day, the news of Nirbhaya gang rape in Delhi shook the entire nation and the world, keeping everyone speechless and terribly shocked. On this day, the Founders of SafetyKart.com decided to create a mobile platform for not only to create a one-stop online shopping destination of products and services related to safety, but also to build awareness of safety in the communities. Arduous efforts during the next eight weeks saw the launch of "SafetyKart.com" in February 2013.
SafetyKart.com is India's first m-commerce platform that is dedicated exclusively to safety products. It aims to stand for everything under "protection", "prevention", "care" and “secure”. We at SafetyKart.com aspire to promote the concept of safe living by providing solutions to protect from potential dangers, risks or injuries. Our goal is to be in a leadership position by becoming the No 1 trusted and dependable name in safety.
It sources unique and innovative products globally and makes these available to the target market. Main categories catered are, Personal safety, Women & child safety, Travel safety, Home & Office safety, Sports & Adventure safety and Protective cases & cover. Efforts put in by a dedicated team to drive exclusive arrangements or agreements with major suppliers make "SafetyKart.com " stand out from others. Portfolio also includes private labelled products like “Pee Safe”, under personal hygiene category.
Safety being a niche segment, ample focus is being put on educating prospects and building awareness among potential buyers. Team spends considerable time as thought leaders in several forums to highlight importance of safety in our daily lives. We organize events with safety driven agenda or partner with relevant community, highlighting the need for safety in our lives.
We find this segment in India to be largely uncharted and unexplored, hence there exist a huge potential. Being the first mover, we are confident of maintaining our dominance in this segment of mobile-commerce industry.
The Torch Bearer
Vikas Bagaria is a serial entrepreneur and a seasoned business man with more than 17 years of experience insetting up and successfully running his businesses. Vikas is a Founder & Director at SafetyKart.com. He isalso Founder & Managing Director of VR Forklift Marketing Pvt. Ltd. and Founder & Managing Director of SRVDamage Preventions Pvt. Ltd. Read More...
Partha has more than 26 years of experience in senior leadership position, working with Wipro Limited. Before starting his journey as an entrepreneur, he held the position of Senior Vice President & Head – Corporate Affairs at Wipro Limited. Prior to taking over the mantle of Corporate Affairs, from 2006 till 2011, Partha served as Vice President & Global Head of Defence, Aerospace & Security business vertical, in addition to providing leadership to the Aerospace, Defence & Space (ADS) practice for Product Engineering Services. In these roles, he was responsible to build the business from its inception.Partha has been members of several Committees in Gov and industry association, e.g.Co-Chair of FICCI IT Committee, MCA Rule Making Committee, etc. He has also served in the Board of a JV Co between Wipro and GMR.